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The Risk Of Over-Agentifying The Customer Experience

· 6 min read
Davis Martens
Building Chuff | Ex-BCG

AI agents are going to reshape how businesses interact with their customers. The promise is real: faster resolution, lower cost, scalable conversations, and systems that can operate 24/7. But there’s a growing risk that’s not getting enough attention—the temptation to over-agentify everything.